OUR UNIQUE "NON-SALES" METHOD

Our Non-Traditional Sales Approach

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On-Air Consultants offer clients a range of radio advertising options. However, we offer these options in a non-selling manner.  We use our unique “non-selling” approach for a few reasons:

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1. Many business owners don’t enjoy being “sold.” Time is money for them and a long sales presentation is seen as a waste of their time.

 

*Also note that many reps will be coming to the clients place of business. A “sales-type” attitude is fine when the client is coming to you. However, we don’t want to present that attitude in their space. They will feel like they are being solicited. *In some cases, this is against the law.*

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    2. Many sales consultants don’t enjoy hard-selling. They find it stressful. It feels like a struggle against their client.

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    3. We actually have something to offer our clients, free of charge: air time.  This fact allows us to align with them as ambassadors of their business. We can help them whether they purchase or not.  This puts both our consultants and clients at ease.  There is no struggle against the client. We team up with them.