SELLING TO CHURCHES & EXPERT BUSINESSES

As an exception to our non-selling method, we offer a more direct way to sell air time to churches and other businesses featuring “experts.” These businesses include attorneys, tax advisors, real estate agents, mechanics and others with expertise to share. With these business owners, we often ask them upfront if they’d like to host their own show, one hour each week.

Examples:

1. “Your Church is really appreciated in this community. Would you like to reach even more people on FM radio with your own show?”

2. “Have you ever thought about sharing your tax expertise on your own FM show.”

This is a pricier option that only mature businesses or experts-in-the-field will be able to afford (in many cases). Of course, this option is open to smaller businesses too. Use your best judgement to decide which businesses would benefit from a direct sale versus a free mention offer.