THE TRADITIONAL SALES METHOD

Traditional sales methods include: cold-calling, door-to-door sales, and using popular closing techniques (like "eliminating the zero”). If you are skilled in traditional sales methods, you’ll do well as an On-Air Media Buyer. However, many of your techniques may be tweaked for even more success.

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The key difference in working with us is that you are offering free airtime before the client buys anything.  You are not pushing an advertising plan to them. Instead, you are offering to mention their business on the radio for free. 

 

They don’t need money or a commitment to work with you (or us).  All they’ll need to do is sign a release (also called a consent form). More about the consent form will be discussed in the next module.

 

If you're an in-person rep, you'll see that the consent form is the only guide you’ll need to gain massive sales. It lays out everything we offer without you having to sell it.  

 

Once the client has heard about our other services, they are very likely to inquire with you.  If they do, they are your target client (and are probably interested in purchasing with you). If they don’t, they can still take advantage of your free offer. They will come to you when they’re ready, since you didn’t try to “sell” to them.

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More About Our

Non-Traditional Sales Method

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Our non-traditional sales method is a game-changer.  It is centered around an offer to mention the business, on the radio, for free promotion to the public.  This is an offer that you will have the power to deliver!  In the client’s eyes, you are a friend to their business, an ambassador who will spread the word to millions.